As the name indicates, the Market Validation service is applied to validate the market for a Product or a Service in a specific Country or Market-Place. EQSOR has frequently done this type of project as an up-front exercise, prior to the Client committing to a sometimes costly export thrust. In essence the Market Validation is a short market research activity, coupled with the definition of a Distribution Strategy and an outline Cost/Revenue Analysis. It will underpin the Client’s “go/no go” decision, as well as give the answer to the “how” question. In the validation process contacts are often established that will facilitate and speed up the subsequent implementation proceedings. Direct contacts with potential end-users and with Channel actors, coupled with Internet Research are the main Validation inputs, which are then processed using EQSOR’s experience and market knowledge.

Objectives:

• Services